The Consequences

As the holiday season gets closer, it is very important to think about the goods we buy for friends and family. The domestic electronic industry has seen continual growth since the revolution of the lightweight battery. Portable electronics became more efficient and the necessity was born, creating the emerging crisis of unmanaged Electronic waste (E waste) exportation.

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Bestbuy advertisement

With such attention put into marketing for holiday deals and special savings consumers have become very intertwined with process of the goods we consume. Product discounts, free shipping, and time sensitive deals get shoppers hooked into the consumer culture of purchasing new goods, creating a host of unseen externalized problems.

Obsolete devices are thrown into the trash, and are transported to other nations due to the United States environmental legislation, and lack thereof in developing nations.

The Basel Convention  assembled on the Control of Transboundary Movements of Hazardous Wastes and their Disposal establishing legislation,

“to protect, by strict control, human health and the environment against the adverse effects which may result from the generation and management of hazardous waste and other wastes” (http://www.basel.int/).

yet was not ratified by the United States, and is loosely applied in other nations that are starved for electrical components. Importers forego health standards and environmental protection due to lucrative streams of waste, that is regarded by them as treasure -and their only source of work.

The United States protects its citizens from health consequences that occur during disassembly and reclamation of E waste by exporting it and paying other nations like China, India, and, several African and Asian nations.

 child sits in EwasteA childworker seperates wires in Guiya, China

 Located in the Guangdong providence, Guiya is home to much of the worlds Electronic waste and has woefully become referred to as “the electronic graveyard”.  Guiya is estimated to have approximately “150,000 workers who process more than one hundred truckloads of waste” every day suffer from improper E Waste disposal techniques and environmental degradation.

Physical separation of low abundance metals from non metals requires a great deal of input energy, and may not fully reclaim materials or do so in an efficient way. Shredding is a typical method of physical separation and does not follow any standard or guidelines so reclaim efficiency can vary.

Incineration of printed circuit boards occurs over coal fires, often inside small, poorly ventilated concrete buildings in order to reclaim lead, gold, copper and other electrical components.

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Acid baths, pictured above, are another popular and effective, but dangerous process to strip apart electrical components. Emissions from baths can be seen as yellow-orange smoke plumes that rise into the already hazy air.

According to local Shantou University, the “electronic graveyard” possesses the highest rates for dioxins in the world. Dioxins and Furans are said by the EPA to possess carcinogenic properties and increase risk for cancers at background levels of exposure.

Alarming rates of miscarriages have been recorded in the area; another side effect of working day long in poor conditions with minimal safety standards.

guiyu-waterA water source in Guiya

Health consequences become complicated when heavy metals like lead and palladium and chemical runoff create bioaccumulation loops that cause birth defects, infant death, and longer generational repercussions. Farmers have avoided the area because it is common knowledge that the water and land are both highly toxic.

Pictures courtesy of: http://blogs.nelson.wisc.edu/es112-303-5/waste/waste-multi-media/ and Bestbuy.com

7 Sins of Greenwashing

Is Greenwashing Clean?

Greenwash (green’wash’) – verb:

The act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

On February 16th, 2005 the landmark Kyoto Protocol officially goes into effect everywhere except for a few key emitters of CO2, namely The United States and Australia. At the same time, a new way of getting customers to think about their products was just on the horizon; Google searches for “green” products began rising world wide.

Google Trends

Consuming products that are deemed “green” or “eco-friendly” is a trend that we can see across many industrialized nations worldwide. The majority of searches for green products were for “green cleaning” products.

Google Trend Search Locations

Google Trend Search

In 2008, Google web searches for “green” products reach the historical maximum and after that time we see a decline in interest. This may be due to a increasing number of articles published on the topic of “greenwashing”. Just because there are downward Google search engine trends does not, however, say that there is a correlation between searches and number of products in a market.

Green Washing Breakdown

report detailing the explosion of “green” retail products onto the shelves was done by Sinsofgreenwashing.org. It analyzed 5,296 home and family products making a total of 12,061 “green” claims.

Green washing of products at the core of the issue is knowingly lying to customers. Whom in turn, support businesses that label their products “green” or “eco-friendly” without knowing that more7 Sins of Greenwashing than 95% of products -from the sample -claiming to be “green” have committed at least one of the greenwashing sins- shown on the left.

SOGW Case Study

The study found that “Big-Box” stores were the best (22.8%) at providing “sin free” retail products. While these graphs may distract you because of their pretty fonts and colors, don’t miss the minuscule magnitude.

5% of 5296, “sin free” products could be found at the leading “big box” store. Pathetic.

As we slowly move past labeling any product you can “green” for “sinful” reasons, we will move into a time of knowledge about our products and experience a “greening” of how we think about what we consume and how damaging those products really are, regardless of labels and certifications or empty promises.